With the 2011 Racing Season upon us, NYRA is making sure that outsiders get a chance to relate to Racing this season with a diverse marketing plan. Saratoga has teamed up with some very familiar faces this season such as NBC and Versus who will cover many racing dates over the course of the meet. Other names such as Dunkin Doughnuts, Coca Cola, and Coors will also be on hand throughout the racing season–all branding Saratoga for the meet. All these ventures is an effort of NYRA to get the word out that Saratoga is the place to be this summer!
Saratoga–Doing Her Part To Get Noticed!
July 18, 2011 By View Comments
About ShawnahShawnah Shelton has been a contributor in the Thoroughbred Racing industry for over a decade. Today, Shawnah is Founder, and Editor in Chief of EquiSports Media. She spends the majority of her time writing, traveling, and speaking at various Equine organizations.
